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The Atlas story begins in Edinburgh where our founder, Paul, discovered his passion for gin. Fascinated by flavours and how adding the perfect mixer added life and depth to the botanicals within good gin; Paul began his own gin journey.

Back home in Lincolnshire, determined to create gins that went beyond the traditional botanical blends, he began to explore new ideas. Drawing inspiration from traditional tastes and flavours from around the world – the blended spices that give chai its welcoming warmth and the fragrant sweetness of Persian Love Cake – Paul created a range of gins designed to appeal to those who love to explore new tastes and ideas.